SEO Content Brief Template
Give your writer all of the information they need to have the best chance of writing content that ranks
Download A Copy of the Template:
https://docs.google.com/document/d/14pGrTqR3TWTjFEEuqOkW4pX_scoxqgUEFQba4iUBGzY/copy
Please make a copy of the Google doc instead of requesting access.
This template is a culmination of our experience in SEO and content strategy, designed to guide you in creating content that ranks and resonates.
Content Brief Walkthrough:
SEO content briefs go beyond just keywords. They offer writers a clear, comprehensive guide, ensuring the content aligns with both SEO goals and user needs.
Here’s why they are indispensable:
Context and Clarity: Writers receive more than just keywords; they get a full picture of what they need to achieve.
Aligned Goals: Ensures everyone, from content creators to SEO strategists, is on the same page about the objectives.
Efficiency and Effectiveness: Streamlines the content creation process, making it more efficient and targeted.
Our Process for Crafting SEO Content Briefs
Creating an impactful SEO content brief involves several key steps. Here’s our approach:
Keyword Research: We begin with thorough keyword research, identifying the primary keywords that the content should focus on.
Semantic Keyword Research: Next, we delve into semantic keyword research, identifying related topics and phrases. This ensures the content covers a topic comprehensively and contextually.
Search Intent Analysis: Understanding the ‘why’ behind searches is crucial. We analyze search intent to ensure that the content meets the users' needs and search engine expectations.
Goal & CTA: Understanding what the goal of creating this content is will help you measure the impact and analyze how it ends up performing. Not every piece of content will have the same goal or purpose, so it's important to understand the purpose of this content before it gets created. This helps us analyze and report on performance and avoid using the same templated metrics for each piece of content.
Outline Building: Finally, we construct a detailed outline, structuring the content to flow logically while incorporating all the SEO insights we’ve gathered.
Remember, the strength of your SEO content starts with the brief you create. A well-crafted brief is not just a document; it's a tool that shapes engaging, relevant, and search-optimized content.