Fix Your Most Impactful eCommerce Conversion Issues
With our conversion rate optimization Looker Studio template
Download the template here:
https://lookerstudio.google.com/u/0/reporting/9a89de72-8b7c-45cb-ab9a-d356098d13c5/page/p_tw6gppndcd
Template Walkthrough Video
In this conversation, Anthony Morgan, CEO of enavi, walks through a Looker Studio report template that helps diagnose e-commerce data and identify areas for improvement.
The report focuses on four key metrics:
Landing to product view
Product view to add to cart
Add to cart to begin checkout
Begin checkout to purchase.
Anthony explains how to use the report, benchmark against target ranges, and dive into underperforming segments. He emphasizes the importance of context and user research in addressing issues.
Use the Looker Studio report to diagnose e-commerce data and identify areas for improvement.
Benchmark your metrics against target ranges to determine performance.
Dive into underperforming segments to gain more context and understand user behavior.
Learn the most commonly underperforming e-commerce CRO metric.
Learn more about enavi here: https://enavi.co/
Follow Anthony on LinkedIn for more CRO tips: https://www.linkedin.com/in/anthonycmorgan/